Deliverables

Commercial | youtube Ad | Bump Patrol by AMKA | Consumer Goods

The Brief

Bump Patrol is a shaving product designed specifically to prevent razor bumps and skin irritation, targeted primarily at the African ethnic market where razor bump is a common and confidence-affecting condition. The brief was to communicate the problem the product solves in a way that was culturally relevant, entertaining and memorable across a broad audience. Humour was the vehicle.

The Execution

Two satirical TV commercials, each built around the same comic premise: rough, bumpy skin causing absurd real-world consequences. In Soccer, a player leaps to head the ball during a match. His razor-bumped, shaved head makes contact and the ball explodes on impact. Game over. Literally. In Cowboy, a villain rides into town and squares up to the sheriff in a classic standoff. Unimpressed and unbothered, the sheriff calmly lights his cigar off the rough texture of the villain's face. The tough guy becomes a prop. Humiliation complete. Both spots used the exaggerated logic of the genre they were playing in, sports drama and western respectively, to land a simple product truth. Bump Patrol smooths things out. Without it, your skin is a hazard.