Deliverables

Pack design | Corporate Gifting | Red Bull Racing | Motor

The Brief

Red Bull Racing needed a high-impact teaser campaign to build excitement and attract potential sponsors around the possibility of Formula 1 returning to Kyalami, Johannesburg. The audience was media and high-value commercial partners, people who needed to feel the weight and prestige of the opportunity before a single negotiation had begun. A standard mailer or email wasn't going to cut it. The brief called for something that felt as premium as the sport itself.


The Execution

A fully designed desk drop gift set was created, built around the Red Bull Racing brand and the Kyalami announcement. The outer box carried the line Kyalami Has Been Revealed On The F1 Calendar, debossed into a clear acrylic lid that sat over the navy and red presentation box beneath. Inside, recipients found a curated set of Red Bull Racing branded items including a team cap, cans, a keyring and a branded booklet featuring Max Verstappen and Sergio Perez, all presented against a dramatic inner lid graphic marking the Kyalami dates of 23 to 25 June 2023. Every detail was considered, from the gold edge detail on the box to the weight and feel of the contents.

The Outcome

The desk drop served as the opening move in Red Bull's Kyalami sponsorship conversation, giving media and potential partners a tangible, premium object that communicated the scale of the opportunity.